Step 1: Build a Superb Brand

Steve Babitsky and James J. Mangraviti

Chapter Chapter 1 in The Street Smart MBA, 2013, pp 1-22 from Springer

Abstract: Abstract Neither Jim nor I went to business school or were business majors in undergraduate school. Everything we have learned about business, we have learned from our customers and the marketplace. We have made a tremendous number of mistakes over the years; indeed, a major purpose of this book is so that others can learn from our many mistakes. But we also hope to be able to emphasize one of the main reasons we believe that we have been able to survive despite all these mistakes: we have been intensely focused on our brand from Day 1. We take pride in who we are, how we do business, and what we sell. The fact that we have developed a positive brand reputation has allowed us to weather many, many storms, as people value our products and have a pleasant, respectful experience when dealing with us. It is for this reason that branding is the very first step for business success.

Keywords: Executive Director; Positive Word; Expert Witness; Medical Information System; Great Brand (search for similar items in EconPapers)
Date: 2013
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4302-4768-5_1

Ordering information: This item can be ordered from
http://www.springer.com/9781430247685

DOI: 10.1007/978-1-4302-4768-5_1

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().