What Is Community Management?

Lauren Perkins

Chapter Chapter 1 in The Community Manager’s Playbook, 2015, pp 3-20 from Springer

Abstract: Abstract I know something about you. The fact that you’re reading a book about community management tells me that:

Keywords: Online Community; Community Management; Brand Loyalty; Customer Engagement; Customer Feedback (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4302-4996-2_1

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DOI: 10.1007/978-1-4302-4996-2_1

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