Day-to-Day Management of Your Community

Lauren Perkins

Chapter Chapter 12 in The Community Manager’s Playbook, 2015, pp 259-272 from Springer

Abstract: Abstract Throughout this book, I’ve given you a lot to think about in terms of community management strategy and ways to make the most impact with your social media and online listening and discovery. In this chapter, I’ll give you the practical knowledge you need to help facilitate those relationships that you’ve so carefully and effectively established with your customers and supporters.

Keywords: Social Medium; Target Audience; Customer Retention; Customer Acquisition; Television Spot (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4302-4996-2_12

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DOI: 10.1007/978-1-4302-4996-2_12

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