Storytelling
Lauren Perkins
Chapter Chapter 13 in The Community Manager’s Playbook, 2015, pp 273-289 from Springer
Abstract:
Abstract Storytelling is an important aspect of community management, because it’s a powerful way to connect at an emotional level with your audience.
Keywords: Community Management; Content Strategy; Digital Storytelling; Good Story; Story Structure (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4302-4996-2_13
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DOI: 10.1007/978-1-4302-4996-2_13
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