How Community Creates Business Value

Lauren Perkins

Chapter Chapter 4 in The Community Manager’s Playbook, 2015, pp 69-94 from Springer

Abstract: Abstract Part 1 of The Community Manager’s Playbook is designed to give you a solid foundation for understanding community management from three key perspectives: an executive/founder, a hiring manager, and the actual community manager.

Keywords: Community Manager; Customer Experience; Customer Lifetime Value; Touch Point; Brand Strategy (search for similar items in EconPapers)
Date: 2015
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DOI: 10.1007/978-1-4302-4996-2_4

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