The ABCs of Landscape Analysis

Lauren Perkins

Chapter Chapter 6 in The Community Manager’s Playbook, 2015, pp 115-157 from Springer

Abstract: Abstract In Chapter 5 , we surveyed the lay of the land, which gave you a framework for your community management strategy. Now it’s time to collect more specific information to turn that strategy into an actionable plan. The digital world provides a lot of useful intelligence if you know where to look, but it can be hard to cut through the noise. That’s why I’m equipping you with the ABCs: Audience analysis, Brand audit, and Category assessment. Audience, Brand, and Category are also, not coincidentally, the three major aspects of community. Don’t worry if you’re not familiar with those terms yet; I’ll cover each one in depth.

Keywords: Target Audience; Community Management; Customer Experience; Brand Personality; Secondary Research (search for similar items in EconPapers)
Date: 2015
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4302-4996-2_6

Ordering information: This item can be ordered from
http://www.springer.com/9781430249962

DOI: 10.1007/978-1-4302-4996-2_6

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().