Listening and Discovery

Lauren Perkins

Chapter Chapter 7 in The Community Manager’s Playbook, 2015, pp 159-188 from Springer

Abstract: Abstract Chapter 6 gave you a strong foundational knowledge of the ABCs assessment: Audience, Brand, and Category. By now, you know what each topic is, why it matters and how to apply that information to your specific business. That said, digital marketers are not magicians (although the good ones seem to be!), so you may be asking how you’re supposed to know what you really need to know for success with the ABCs.

Keywords: Listening Study; Community Management; Brand Persona; Customer Complaint; Consumer Sentiment (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4302-4996-2_7

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DOI: 10.1007/978-1-4302-4996-2_7

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