Building and Implementing a Community Management Strategy

Lauren Perkins

Chapter Chapter 8 in The Community Manager’s Playbook, 2015, pp 189-217 from Springer

Abstract: Abstract ■■■

Keywords: Community Strategy; Brand Equity; Community Management; Brand Awareness; Message Board (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4302-4996-2_8

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DOI: 10.1007/978-1-4302-4996-2_8

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