Designing Community and Social Experiments

Lauren Perkins

Chapter Chapter 9 in The Community Manager’s Playbook, 2015, pp 221-238 from Springer

Abstract: Abstract Throughout this book, I’ve emphasized the importance of doing research and testing to understand your brand, your target audience, and your community.

Keywords: Customer Experience; Agile Method; Short Link; Customer Feedback; Pain Point (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4302-4996-2_9

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DOI: 10.1007/978-1-4302-4996-2_9

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