Preparing and Adapting Your Product for the Export Marketplace

Laurel J. Delaney

Chapter Chapter 13 in Exporting, 2013, pp 209-219 from Springer

Abstract: Abstract Many business owners believe it is only packaging that has to be adapted in the overseas marketplace. That’s a mistake. Adapting your product to meet the needs of an overseas market is a considerable undertaking and will likely require a substantial investment of time and money.

Keywords: Foreign Market; Chinese Market; Brand Extension; Chinese Consumer; Overseas Market (search for similar items in EconPapers)
Date: 2013
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DOI: 10.1007/978-1-4302-5792-9_13

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