Methods of Exporting Direct, Indirect, and Collaborative Sales Channels

Laurel J. Delaney

A chapter in Exporting, 2013, pp 279-302 from Springer

Abstract: Abstract There are several factors to consider when determining whether a direct, indirect, or collaborative sales strategy is best for you—the most important are the extent of your resources, the degree of control you wish to exercise over your export ventures, and other in-country issues. The following analysis will help you to make a decision that is tailored to your needs.

Keywords: Joint Venture; Foreign Market; Parent Company; Harvard Business Review; International Expansion (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4302-5792-9_17

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DOI: 10.1007/978-1-4302-5792-9_17

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