Pricing and Preparing Quotations

Laurel J. Delaney

Chapter Chapter 19 in Exporting, 2013, pp 323-341 from Springer

Abstract: Abstract Pricing a product or service for the export market, determining its landed costs (the total cost of a product once it has arrived at your buyer’s door, for example), and presenting the costs in quotation form are critical steps in the international sales operation. Price determines revenue. Presenting the pricing and providing the quotes for your goods or services in the right way are both crucial for a successful and ongoing export business. Prices must be high enough to generate and sustain a reasonable profit, yet low enough to penetrate a market, gain market share, attract customers, and be competitive in export markets.

Keywords: Price Strategy; Export Market; Export Price; Price Quotation; Container Port (search for similar items in EconPapers)
Date: 2013
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DOI: 10.1007/978-1-4302-5792-9_19

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