Writing an Export Business Plan

Laurel J. Delaney

Chapter Chapter 2 in Exporting, 2013, pp 15-28 from Springer

Abstract: Abstract Congratulations! You have determined you are export ready. You have what it takes to export and have decided on the type of export you wish to launch: a product, a service, or both. Now it’s time to map out what you intend to accomplish during the life of your export business. It’s time to think about your export prosperity in a new and dynamic way. This starts with the global mindset we covered earlier and moves to crafting what’s ahead for your business on the international front. The process, which many dread because it requires a deep dive into strategic thinking, becomes an operational plan for controlling the export business and serves as a guide for growth and export success. The export business plan will become a part of your overall business plan—you’ll see how and why later on.

Keywords: Export Market; Business Plan; Strategic Thinking; Deep Dive; Overseas Market (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4302-5792-9_2

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DOI: 10.1007/978-1-4302-5792-9_2

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