In Pursuit of Exceptional Export Service

Laurel J. Delaney

Chapter Chapter 23 in Exporting, 2013, pp 405-412 from Springer

Abstract: Abstract The relationship between you and your overseas customer shouldn’t end when a sale is made. If anything, it requires even more attention. Once you’ve completed the initial export transaction, you must expect to provide a broad spectrum of “free” or “value-add” services in order to encourage repeat business. It’s the kind of follow-up I refer to as the “care and feeding” of customers and suppliers, which is done to keep them coming back, the premise of this chapter.

Keywords: Customer Service; Home Base; Mother Ship; Social Media Channel; Good Customer Service (search for similar items in EconPapers)
Date: 2013
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DOI: 10.1007/978-1-4302-5792-9_23

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