Cross-Cultural Learning

Laurel J. Delaney

Chapter Chapter 24 in Exporting, 2013, pp 413-422 from Springer

Abstract: Abstract Whether you realize it or not, thanks to the Internet, everyone is part of the global marketplace. Just look at the billion+ people who use Facebook worldwide. To thrive, all companies must develop a multicultural perspective, cultural intelligence, or cultural literacy. When exporting and using digital platforms like Facebook to support those efforts, you must try your best to understand people, no matter where they are from.

Keywords: International Business; Cultural Literacy; Digital Platform; Travel Guide; Global Mindset (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4302-5792-9_24

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DOI: 10.1007/978-1-4302-5792-9_24

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