Women Business Owners

Laurel J. Delaney

Chapter Chapter 27 in Exporting, 2013, pp 455-466 from Springer

Abstract: Abstract I want to start this chapter with a story that relates to businesswomen in the world marketplace. Forty years ago, Harvard Professor Theodore Levitt was conducting a case discussion in his marketing class about a person’s rise in the workplace. The fact that the person in this particular case was a woman was disguised to the students, who were predominantly men.

Keywords: Business Owner; Global Entrepreneurship Monitor; Woman Entrepreneur; Glass Ceiling; Export Firm (search for similar items in EconPapers)
Date: 2013
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DOI: 10.1007/978-1-4302-5792-9_27

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