Online Fundamentals

Laurel J. Delaney

Chapter Chapter 5 in Exporting, 2013, pp 67-81 from Springer

Abstract: Abstract Many people believe that the best way to find customers is to look for them. That’s a mistake. In the digital age, customers from around the world should find you. And they can, provided you create a sustainable positive online presence. The secret to billions of customers finding you is to build a world stage comprising of a Web site and a blog. These tools define who you are as a brand and shape what is yet to come for your export business. I will discuss how to market your business later on, in Chapter 10 , but understand this: not having a Web site and a companion blog is like keeping your door shuttered to the world. Think I’m wrong? Take a look.

Keywords: Cloud Computing; Cascade Style Sheet; World Stage; Thought Leader; Search Engine Optimization (search for similar items in EconPapers)
Date: 2013
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DOI: 10.1007/978-1-4302-5792-9_5

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