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Using e-Commerce and Social Media Sites as Stepping Stones to Export Success

Laurel J. Delaney

Chapter Chapter 7 in Exporting, 2013, pp 97-113 from Springer

Abstract: Abstract Artist Gina Ayers Signore has been interested in art her whole life. She remembers drawing and painting when she was five years old. Today, she sells her artwork on her own Web site, Dahlia House Art Studio ( http:// www.dahliahousestudios.com ), as well as on Etsy, Zazzle, and Art.com. Is it a bad idea for Gina to sell her artwork on another company’s e-commerce platform that takes a small slice of her profits? Not at all.

Keywords: Small Business; Online Shopping; Store Branding; Online Store; Shopping Cart (search for similar items in EconPapers)
Date: 2013
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DOI: 10.1007/978-1-4302-5792-9_7

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