Window Manufacturer’s Flawed Foundation

Keith N. Cleland

Chapter Chapter 19 in IMPROVING PROFIT, 2013, pp 135-140 from Springer

Abstract: Abstract Having successfully acquired a patented aluminum extrusion for making aluminum window frames with greater structural strength, a nationwide company established a new plant complete with factory, production, engineering, fabricating, marketing, and distribution staff, and commenced an extensive advertising campaign.

Keywords: Work Study; Marketing Director; Advertising Expenditure; Senior Consultant; Window Frame (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4302-6308-1_19

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DOI: 10.1007/978-1-4302-6308-1_19

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