International Gift Giving

A. Coskun Samli ()
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A. Coskun Samli: University of North Florida

Chapter Chapter 15 in International Consumer Behavior in the 21st Century, 2013, pp 153-159 from Springer

Abstract: Abstract International gift giving is not a new concept; in many cases it was done for political purposes in the Middle Ages (Polanyi 1944). Today, gift giving is a personalized activity flourishing because of globalization.

Keywords: Economic Exchange; Individualistic Culture; Physical Product; Political Purpose; International Marketing (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4614-5125-9_15

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DOI: 10.1007/978-1-4614-5125-9_15

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