International Consumer Behavior in the 21st Century
A. Coskun Samli ()
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A. Coskun Samli: University of North Florida
in Springer Books from Springer
Date: 2013
Edition: 2013
ISBN: 978-1-4614-5125-9
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Chapters in this book:
- Ch Chapter 1 Introduction
- A. Coskun Samli
- Ch Chapter 10 Country of Origin, Country of Production, and Country of Assembly
- A. Coskun Samli
- Ch Chapter 11 International Market Segmentation Based on Consumer Behavior
- A. Coskun Samli
- Ch Chapter 12 International Consumer Involvement in Purchase Decisions
- A. Coskun Samli
- Ch Chapter 13 International Consumer Learning Is Different in Different Cultures
- A. Coskun Samli
- Ch Chapter 14 Marketing Strategy for Global Luxury Products
- A. Coskun Samli
- Ch Chapter 15 International Gift Giving
- A. Coskun Samli
- Ch Chapter 16 Strategizing International Marketing and a Research Agenda
- A. Coskun Samli
- Ch Chapter 2 Developing a Competitive Advantage
- A. Coskun Samli
- Ch Chapter 3 Culture and Its Powerful Impact
- A. Coskun Samli
- Ch Chapter 4 Culture Driven Values
- A. Coskun Samli
- Ch Chapter 5 Different Classification and Analysis of Cultures
- A. Coskun Samli
- Ch Chapter 6 A Model of International Consumer Behavior
- A. Coskun Samli
- Ch Chapter 7 Social Class Impact Modified with Hierarchy of Needs
- A. Coskun Samli
- Ch Chapter 8 Social Contagion of Global Consumers
- A. Coskun Samli
- Ch Chapter 9 Diffusion of Innovation in Different Global Markets
- A. Coskun Samli
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-1-4614-5125-9
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DOI: 10.1007/978-1-4614-5125-9
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