A Model of International Consumer Behavior

A. Coskun Samli ()
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A. Coskun Samli: University of North Florida

Chapter Chapter 6 in International Consumer Behavior in the 21st Century, 2013, pp 61-68 from Springer

Abstract: Abstract For marketers there is no way of overstating the importance of understanding consumer behavior. Consumers do not behave the same way in different world markets.

Keywords: Consumer Behavior; Purchase Intention; Quality Perception; Extrinsic Attribute; Cognitive Influence (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4614-5125-9_6

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DOI: 10.1007/978-1-4614-5125-9_6

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