Strategizing International Marketing and a Research Agenda

A. Coskun Samli ()
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A. Coskun Samli: University of North Florida

Chapter Chapter 16 in International Consumer Behavior in the 21st Century, 2013, pp 161-165 from Springer

Abstract: Abstract As I stated in my previous book (Samli 1995), we have to understand international consumer behavior so that consumers all over the world may have their needs and desires taken care of. This orientation in the twenty-first century has become more critical but also more challenging. In our discussions through the Introduction and Chap. 13, the discussion has been in the direction of understanding the learning and involvement of international consumers as conditions prior to the purchase.

Keywords: Consumer Behavior; Marketing Strategy; Opinion Leader; Cognitive Learning; International Marketing (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4614-5125-9_16

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DOI: 10.1007/978-1-4614-5125-9_16

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