Understand the Sales Equation

David A. Monty

Chapter Chapter 7 in Trust-Based Selling, 2015, pp 61-67 from Springer

Abstract: Abstract Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.

Keywords: Sales Equation; Basic Obstacle; Compelling Event; Valuable Business Relationships; Sales Cycle (search for similar items in EconPapers)
Date: 2015
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DOI: 10.1007/978-1-4842-0874-8_7

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