Social Media Data

April Ursula Fox

Chapter Chapter 1 in Social Media Analytics Strategy, 2022, pp 3-21 from Springer

Abstract: Abstract Social media brings a very unique set of data to marketing and business intelligence. It also offers unique ways to access this data. Many of us who come from a creative background, or work with data that exclusively belongs to our company, find that social media analysis is an interesting new field to explore.

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4842-8306-6_1

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DOI: 10.1007/978-1-4842-8306-6_1

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