Social Media Analytics Strategy

April Ursula Fox ()

in Springer Books from Springer

Date: 2022
Edition: 2nd ed.
ISBN: 978-1-4842-8306-6
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Chapters in this book:

Ch Chapter 1 Social Media Data

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Ch Chapter 10 Armando Terribili

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Ch Chapter 11 Metrics

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Ch Chapter 12 Dashboards

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Ch Chapter 13 Reports

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Ch Chapter 14 Milan Veverka

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Ch Chapter 15 Strategy

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Ch Chapter 16 Tactics

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Ch Chapter 17 Michael Wu

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Ch Chapter 18 Prescriptive Analytics

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Ch Chapter 19 The Future of Social Media Analytics

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Ch Chapter 2 From Data to Insights

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Ch Chapter 3 Luis Madureira

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Ch Chapter 4 Analytics in Social Media

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Ch Chapter 5 Dedicated vs. Hybrid Tools

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Ch Chapter 6 Alexander and Frederik Peiniger

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Ch Chapter 7 Social Network Landscape

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Ch Chapter 8 Tam Su

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Ch Chapter 9 The Analytics Process

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DOI: 10.1007/978-1-4842-8306-6

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