The Analytics Process

April Ursula Fox

Chapter Chapter 9 in Social Media Analytics Strategy, 2022, pp 125-145 from Springer

Abstract: Abstract The use of analytics comes with its processes. We are still not quite at the point where we have access to all the actionable insights we need immediately with the press of a button. We can simplify our reports, have a number of basic metrics delivered automatically, and prepare ourselves to reach our strategic conclusions faster and easier, but we are still in a stage in which we need the figure of the analyst (even if not our job title). We still need our human intelligence to participate in many parts of the analytics process.

Date: 2022
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DOI: 10.1007/978-1-4842-8306-6_9

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