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Key Metrics and Beyond

Chitra Madhwacharyula and Shreesha Ramdas

Chapter Chapter 5 in Scaling Customer Success, 2023, pp 87-121 from Springer

Abstract: Abstract What you can’t measure, you can’t fix. Metrics are vital to effectively measure the value of a Customer Success organization. But you need to use the right metrics in the right way. If a business invests $1 on Customer Success, what should it expect in return based on customer revenue or profit? In this chapter, we’ll explore the metrics that are important to measure customer retention and growth and how they can be combined to deliver a unified metric that helps measure the ROI of a Customer Success Organization.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4842-9192-4_5

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DOI: 10.1007/978-1-4842-9192-4_5

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