Introduction: Wine Destination Management and Marketing—Critical Success Factors

Marianna Sigala ()
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Marianna Sigala: University of South Australia

Chapter Chapter 1 in Wine Tourism Destination Management and Marketing, 2019, pp 1-6 from Springer

Abstract: Abstract This book aims to contribute to wine tourism research by investigating the management and the marketing issues related to the wine destinations. In this vein, this book complements our previously published book (Sigala and Robinson in Wine Tourism: Managing and marketing wine tourism business. Palgrave, Basingstoke, 2019) that adopted a micro-level analysis of wine tourism by investigating management and marketing issues related to the individual wine tourism operators’ perspective.

Keywords: Wine tourism; Management; Marketing; Tourism (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-00437-8_1

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DOI: 10.1007/978-3-030-00437-8_1

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