Effects of the World Heritage Label in Champagne Region

Fabrice Thuriot ()
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Fabrice Thuriot: University of Reims Champagne-Ardenne

Chapter Chapter 10 in Wine Tourism Destination Management and Marketing, 2019, pp 135-138 from Springer

Abstract: Abstract The “Champagne Landscapes” association was created in 2008 with all partners of the Champagne to prepare the application on the UNESCO list of World Heritage, accepted 4th July 2015. It then became the “Champagne Slopes, Houses and Cellars – World Heritage” association. Combined with other touristic measures, the effects on tourism will take a few years. Usually, a site expects to gain at least 20% visitors more with the UNESCO label. The objective of the case study is to realize how much the designation/appellation is important to protect the wine region but also to develop it with other labels and tools of promotion and tourism. Comparisons with other vineyards could be a good way to measure impacts of the UNESCO label.

Keywords: Champagne; Image; Know-how; Label; Landscapes; Organization; Protection; UNESCO; Tourism (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-00437-8_10

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DOI: 10.1007/978-3-030-00437-8_10

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