Life Cycle of Wine Routes: Northern Portugal’s Perspective

Darko Dimitrovski (), Susana Rachão () and Veronika Joukes ()
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Darko Dimitrovski: University of Kragujevac
Susana Rachão: University of Trás-os-Montes and Alto Douro
Veronika Joukes: University of Trás-os-Montes and Alto Douro (UTAD)

Chapter Chapter 20 in Wine Tourism Destination Management and Marketing, 2019, pp 303-326 from Springer

Abstract: Abstract Wine routes, given that they function as dynamic systems, can benefit their destination, be it on a regional or national scale. Knowing their position in the ‘product life cycle’ model of Levitt (Harvard Bus Rev 43:81–94, 1965) and the ‘tourism destination life cycle’ of Butler (Can Geogr 24(1):5–12, 1980) provides further understanding about the potential and the needs of each route. The focus of this chapter is on Portuguese wine route dynamics, with special reference to the ones situated in Northern Portugal. What the research team did, namely to pinpoint the place of each Portuguese wine route on the life cycle, can also be done for other countries and/or regions. The results of this exercise provide a suitable starting point to further interpret the dynamic process each wine route goes through: How can the roles and attitudes of both their coordinating body and members be fine-tuned in the interest of all parties? Which would be the best management style for each wine route, in accordance with the phase it is in?

Keywords: Life cycle; Wine routes; Destination; Portugal (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-00437-8_20

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DOI: 10.1007/978-3-030-00437-8_20

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