Wine Trails in the Czech Republic

Martin Prokeš ()
Additional contact information
Martin Prokeš: Mendel University

Chapter Chapter 22 in Wine Tourism Destination Management and Marketing, 2019, pp 341-355 from Springer

Abstract: Abstract The development of wine tourism has helped to create a completely new structure of wine trails. Significant assumptions were made in the region of South Moravia in the southeastern part of the Czech Republic. The main research objective of this paper was to define and evaluate the benefits of establishing and developing wine trails for winegrowers and wine producers. To achieve the objective, it was necessary to analyze the degree of incorporation of the program wine trails in the marketing mix of companies and compare similar programs in neighboring countries. The main results include the finding that customers often visiting winemakers and the wine trails increased orders after visits. A separate and rather important fact is the increased motivation to start new businesses providing tourism services which lead to longer stays in the region. For the development of the entire wine sector is linked to the need to create new jobs directly in the industry, but also multiplier effects of related industry suppliers, as well as in tourism. The dynamic development of the wine category, major changes in Czech market and consumer demand are the main causes for the formation of associations of small and medium-sized wineries. The application of the results of the research was a plan for the establishment of a new alliance—a wine cluster, where there is potential cooperation between associations with VOC appellation and other entities involving suppliers, customers, research institutions, and universities.

Keywords: Partnership; Start new businesses; Wine tourism; Wine trails; Wine cluster (search for similar items in EconPapers)
Date: 2019
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-00437-8_22

Ordering information: This item can be ordered from
http://www.springer.com/9783030004378

DOI: 10.1007/978-3-030-00437-8_22

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().