The Influence of Electronic Word-of-Mouth on Expatriate Workers Seeking Tourist Information: The Case of Saudi Arabia

Abrar Sharif () and Ruth Marciniak ()
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Abrar Sharif: Glasgow Caledonian University, GCU London
Ruth Marciniak: Glasgow Caledonian University, GCU London

Chapter 10 in Social Commerce, 2019, pp 169-188 from Springer

Abstract: Abstract Expatriate workers, many highly skilled, currently account for 33 per cent of Saudi Arabia’s population, prior to and whilst living in the Country will seek out tourist and travel information to engage in leisure activities during their temporary stay. Whilst electronic word-of-mouth (eWOM) information sources have grown in influencing consumer’s intention behaviour relating to tourist activities, information searches will differ from person to person. The aim of the chapter is to explore information adoption to understand travellers’ behavioural intention to use eWOM. In doing so, cognitive, affective, and behavioural intentions are examined together with an individual’s need for closure. Typically having no social connections or knowledge of tourism practices, research into expatriate workers in Saudi Arabia provides a particularly unique insight into eWOM.

Keywords: eWOM; S-commerce; Saudi Arabia (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-03617-1_10

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DOI: 10.1007/978-3-030-03617-1_10

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