Social Commerce

Edited by Rosy Boardman, Marta Blazquez, Claudia E. Henninger and Daniella Ryding

in Springer Books from Springer

Date: 2019
ISBN: 978-3-030-03617-1
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Chapters in this book:

Ch 1 The Historical Development of Social Commerce

Nina Bürklin, Claudia E. Henninger and Rosy Boardman

Ch 2 Social Media’s Evolution in S-commerce

Claudia E. Henninger, Nina Bürklin and Christopher J. Parker

Ch 3 Cultural Considerations in Social Commerce: The Differences and Potential Opportunities in China

Yao Yao, Rosy Boardman and Delia Vazquez

Ch 4 Personalised and Participative Branding Through Fashion Blogging

Jenny Cheung, Delia Vazquez and Tony Conway

Ch 6 Exploring the Effects of Social Commerce on Consumers’ Browsing Motivations and Purchase Intentions in the UK Fashion Industry

Marta Blazquez, Tianran Zhang, Rosy Boardman and Claudia E. Henninger

Ch 7 Attitudes Towards Brands’ Facebook Pages Across Different Age Groups

Rosy Boardman

Ch 8 Unravelling a Mystery: Selling an Entrepreneurial Perspective Through Instagram

Claudia E. Henninger, Xiaoli Zhao and Aurelie Normand

Ch 9 Capturing the Moment on Instagram: The Case of Successful Storytelling in Huawei’s S-commerce Campaign

Nina Bürklin and Katharina Faber

Ch 10 The Influence of Electronic Word-of-Mouth on Expatriate Workers Seeking Tourist Information: The Case of Saudi Arabia

Abrar Sharif and Ruth Marciniak

Ch 11 eWOM: The Rise of the Opinion Leaders

Shuang Zhou, Helen McCormick, Marta Blazquez and Liz Barnes

Ch 12 An Exploratory Investigation into the Consumer Use of WeChat to Engage with Luxury Fashion Brands

Noreen Siddiqui, Mike Mannion and Ruth Marciniak

Ch 13 Effects of Beauty Vloggers’ eWOM and Sponsored Advertising on Weibo

Weifang Ding, Claudia E. Henninger, Marta Blazquez and Rosy Boardman

Ch 14 The Challenges and Future Opportunities of Social Commerce

Courtney Chrimes, Rosy Boardman and Claudia E. Henninger

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-030-03617-1

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DOI: 10.1007/978-3-030-03617-1

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