The Concept of Authenticity in the Broader Literature
Marta Massi ()
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Marta Massi: Athabasca University
Chapter Chapter 2 in From Art to Marketing, 2023, pp 15-40 from Springer
Abstract:
Abstract This chapter reviews the broader literature on authenticity and includes a discussion of the non-business areas which have more direct relevance to the marketing issues, namely arts, philosophy, sociology, and psychology. The first usage of the word “authenticity” is in the arts context, specifically in the museum where experts in test whether artworks are what they appear to be or are claimed to be. The chapter outlines two main perspectives on authenticity, i.e., modernist and constructivist approaches. On the one hand, modernist (or essentialist) approaches are rooted in positivism and assume that there exists only one version of authenticity. On the other hand, constructivist approaches are based on relativist ontology and assume that authenticity is socially constructed.
Keywords: Museum authenticity; Constructivism; Modernism; Existentialism (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-17008-0_2
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DOI: 10.1007/978-3-030-17008-0_2
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