From Art to Marketing

Marta Massi ()
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Marta Massi: Athabasca University

in Springer Books from Springer

Date: 2023
ISBN: 978-3-030-17008-0
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Chapters in this book:

Ch Chapter 1 Authenticity: A Polemical Concept

Marta Massi

Ch Chapter 2 The Concept of Authenticity in the Broader Literature

Marta Massi

Ch Chapter 3 Authenticity in Marketing: Reality or Oxymoron?

Marta Massi

Ch Chapter 4 Building Authenticity: The Managerial Perspective

Marta Massi

Ch Chapter 5 Authenticity: Is It Really What Consumers Want?

Marta Massi

Ch Chapter 6 The Study of Authenticity: Implications and Future Research

Marta Massi

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DOI: 10.1007/978-3-030-17008-0

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