Authenticity: Is It Really What Consumers Want?

Marta Massi ()
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Marta Massi: Athabasca University

Chapter Chapter 5 in From Art to Marketing, 2023, pp 95-117 from Springer

Abstract: Abstract This chapter looks at authenticity from the perspective of consumers and focuses on consumption experiencesExperiences and perceived authenticity. Consumer perceptions of authenticity have been found to be critical determinants of brand equity, attitude toward the brand, and purchase intentions. However, research on consumer perceived authenticity is still scant. This chapter presents the results of a study conducted on a sample of consumers, aimed at identifying what brands consumers define as authentic (vs. inauthentic) and what dimensions of the concept of authenticity consumers.

Keywords: Consumer perceived authenticity; Consumer culture; Advertising; Communication; Tourism; Brand authenticity (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-17008-0_5

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DOI: 10.1007/978-3-030-17008-0_5

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