The Study of Authenticity: Implications and Future Research

Marta Massi ()
Additional contact information
Marta Massi: Athabasca University

Chapter Chapter 6 in From Art to Marketing, 2023, pp 119-147 from Springer

Abstract: Abstract This chapter identifies a number of conceptual and methodological issues characterizing marketing research on authenticity, including, the prevalence of a modernist conceptualization of authenticity; absence of a generalizable definition of authenticity; predominance of a taxonomic approach to the concept of authenticity; no consideration of the active and co-creative role of the consumer in constructing authenticity; dominance of institutional perspective on authenticity; research methodologies to study authenticity are mainly modernist; authenticity is studied in very specific contexts of analysis; lack of an operational definition of authenticity; scant research on the relationships among factors of authenticity. The purpose of this chapter is to summarize recent developments, highlight the state of the art, and to offer some critical observations of various understandings of the concept of authenticity in the marketing field, in order to identify conceptual or methodological gaps and limitations and directions for future research.

Keywords: Conceptual issues; Methodological issues; Managerial implications; Future research (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-17008-0_6

Ordering information: This item can be ordered from
http://www.springer.com/9783030170080

DOI: 10.1007/978-3-030-17008-0_6

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().