The Application of Experiential Avatar-based Sales and Service Training in International Business Curriculums: A Practical Guide for Instructors

John R. Lax ()
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John R. Lax: Saint Leo University

Chapter 32 in The Palgrave Handbook of Learning and Teaching International Business and Management, 2019, pp 667-694 from Springer

Abstract: Abstract The use of avatar technology allows faculty to replicate human interaction in a number of International Business (IB) courses. In this chapter, we provide instructors the pedagogy for the application of avatars in global sales and service settings. This allows the instructor to better prepare students for internships and entry-level positions. Once mastered, the technology is transferable to other business disciplines.

Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-20415-0_32

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DOI: 10.1007/978-3-030-20415-0_32

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