Virtual Business Projects in the Classroom: Enhancing Intercultural and Business Skills of Students

Jürgen Bleicher (), Paul Forrester (), Andrea Honal () and Emil Velinov ()
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Jürgen Bleicher: Baden-Württemberg Cooperative State University
Paul Forrester: Keele University
Andrea Honal: Baden-Württemberg Cooperative State University
Emil Velinov: Skoda Auto University

Chapter 35 in The Palgrave Handbook of Learning and Teaching International Business and Management, 2019, pp 747-768 from Springer

Abstract: Abstract The essential goal of the Blended Learning International Cooperation (BLIC) approach is to experience a realistic international business setting in the classroom. Students are prepared to identify factors driving the success of cross-border business. Based on theoretical knowledge and case studies, students cope with international business issues. The BLIC project focuses on intercultural and business experiences by integrating technological tools and pedagogical approaches in realistic project settings.

Date: 2019
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DOI: 10.1007/978-3-030-20415-0_35

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