Experiential Learning Using Social Media in International Business Education

Massiel Carolina Henríquez Parodi () and Ilan Alon ()
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Massiel Carolina Henríquez Parodi: University of Agder
Ilan Alon: University of Agder

Chapter 6 in The Palgrave Handbook of Learning and Teaching International Business and Management, 2019, pp 111-134 from Springer

Abstract: Abstract This study analyzes the attitudes and perceptions of students toward an experiential learning project in an international marketing Master’s course at a business school in Norway and at comparable institutions in the United States and Israel. The findings validate the implementation of experiential learning exercises that incorporate social media and technology as an effective alternative to traditional teaching methods, in order to enhance learning outcomes.

Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-20415-0_6

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DOI: 10.1007/978-3-030-20415-0_6

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