Structuring Your IB Course to Create a Foreign Market Entry Plan Using Active Learning Strategies as “Building Blocks”

Longzhu Dong (), Angie Stombaugh () and Cindy Albert ()
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Longzhu Dong: University of Wisconsin-Eau Claire
Angie Stombaugh: University of Wisconsin-Eau Claire
Cindy Albert: University of Wisconsin-Eau Claire

Chapter 7 in The Palgrave Handbook of Learning and Teaching International Business and Management, 2019, pp 137-157 from Springer

Abstract: Abstract This chapter introduces an innovative teaching approach that scaffolds 11 interconnected active learning strategies throughout the course to help students practice the required tasks and skills needed to formulate a foreign market entry plan for a real-life local business. This approach could work for all levels, abilities, and class sizes and ideally face-to-face because timely feedback is needed for all learning strategies.

Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-20415-0_7

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DOI: 10.1007/978-3-030-20415-0_7

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