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Company Case Study 6: Bertola Srl (Italy)—A Family Business Within the Economy of Communion “Family”

Mara Del Baldo

Chapter Chapter 13 in Intrinsic CSR and Competition, 2020, pp 215-230 from Springer

Abstract: Abstract The chapter focuses on a particular type of family business, belonging to the Economy of Communion (EoC) project. The EoC project involves entrepreneurs of different cultures and religions, companies, associations, social organization (including workers, managers, consumers, investors, scholars, poor people, private citizens and families) in concretely developing a new economic model and a new way of conceiving and implementing business management, labor and economic relations. This membership renders the case study particularly interesting, since it represents a family business driven by ideal-motives tied to the principles of the Catholic “Focolare Movement” set up by the charisma of Chiara Lubich. If non-financial goals of family businesses represent a feature useful to explain their orientation toward sustainability, in the selected case a further variable, namely the adhesion to the EoC project, reinforces such orientation rendering it an expression of “strong sustainability.”

Keywords: Bertola Srl; Dialogue; Economy of Communion (EoC); The “culture of giving”; The poor (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-21037-3_13

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DOI: 10.1007/978-3-030-21037-3_13

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