Comparing Groups: Tables and Visualizations

Jason S. Schwarz, Chris Chapman and Elea Feit
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Jason S. Schwarz: Google
Chris Chapman: Google

Chapter Chapter 5 in Python for Marketing Research and Analytics, 2020, pp 103-120 from Springer

Abstract: Abstract Marketing analysts often investigate differences between groups of people. Do men or women subscribe to our service at a higher rate? Which demographic segment can best afford our product? Does the product appeal more to homeowners or renters? The answers help us to understand the market, to target customers effectively, and to evaluate the outcome of marketing activities such as promotions.

Date: 2020
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DOI: 10.1007/978-3-030-49720-0_5

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