Comparing Groups: Statistical Tests

Jason S. Schwarz, Chris Chapman and Elea Feit
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Jason S. Schwarz: Google
Chris Chapman: Google

Chapter Chapter 6 in Python for Marketing Research and Analytics, 2020, pp 121-136 from Springer

Abstract: Abstract In Chap. 5 we saw how to break out data by groups and inspect them with tables and charts. In this chapter we continue our discussion and address the question, “It looks different, but is it really different?” This involves our first inferential statistical procedures: chi-square, t-tests, and analysis of variance (ANOVA).

Date: 2020
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DOI: 10.1007/978-3-030-49720-0_6

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