Service Personnel and Their Management
John R. Bryson (),
Jon Sundbo (),
Lars Fuglsang () and
Peter Daniels ()
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John R. Bryson: The University of Birmingham
Jon Sundbo: Roskilde University
Lars Fuglsang: Roskilde University
Peter Daniels: The University of Birmingham
Chapter 6 in Service Management, 2020, pp 105-128 from Springer
Abstract:
Abstract Service work involves the delivery of standardized services, often involving learnt scripts, or customized services. This chapter explores employees’ performance and the management of service personnel. The chapter begins by examining the particular characteristics of service work and the requirements for service personnel. ‘Service’ is enacted in very different industries or economic activities and the nature of the core service work undertaken is often completely different between industries. Service work is extremely heterogeneous, but it involves complex interactions between service employees and their customers. Service employees need to be service minded, flexible and be able to co-create service experiences with customers. The emergence of new forms of service work including employment within the gig economy is explored. The chapter concludes by exploring the management of service personnel focusing on human resource management tasks that service managers must address in response to the peculiar characteristics of service work.
Keywords: Co-creation of services; Service employee competencies; Recruitment; Human resource management; Service-mindedness; Emotional labour; Gig economy (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-52060-1_6
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DOI: 10.1007/978-3-030-52060-1_6
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