Introduction: The Sports Sector in a Global Context

Sean Ennis
Additional contact information
Sean Ennis: University of Strathclyde

Chapter 1 in Sports Marketing, 2020, pp 1-7 from Springer

Abstract: Abstract This chapter sets the scene for the reader in terms of the key issues that the book addresses. It begins by acknowledging the unprecedented challenges facing the sports sector in general and sports marketers in particular, as a consequence of the Coronavirus pandemic. It is likely that existing business models used by sports organisations will need to be re-appraised in light of the initial impact of this crisis, which is likely to last for some time. We assess the major changes that have taken place in the sports sector over the past 20–30 years or thereabouts. These include: geographic shifts, the growth of eSports, sustainability, technology, the focus on the commercial imperative, fan connectedness and the growth of the female sports sector. This chapter concludes by providing the reader with an overview of the content of each of the chapters and identifies a number of cases which have been included in the book. These cases provide an opportunity to examine how selected sports organisations address the concepts and theories in practice. Hopefully, they will also generate some fruitful discussion and debate in a seminar or class setting.

Keywords: Coronavirus; “New normal”; eSports; Sustainability; Female sports; Technology; Linear TV; Social media (search for similar items in EconPapers)
Date: 2020
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-53740-1_1

Ordering information: This item can be ordered from
http://www.springer.com/9783030537401

DOI: 10.1007/978-3-030-53740-1_1

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().