Sports Marketing

Sean Ennis
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Sean Ennis: University of Strathclyde

in Springer Books from Springer

Date: 2020
Edition: 1st ed. 2020
ISBN: 978-3-030-53740-1
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Chapters in this book:

Ch 1 Introduction: The Sports Sector in a Global Context

Sean Ennis

Ch 2 Sport and Its Role and Contribution to Society and Economic Development

Sean Ennis

Ch 3 Sports Governance

Sean Ennis

Ch 4 Understanding Fans and Their Consumption of Sport

Sean Ennis

Ch 5 Sports Distribution and Media Rights

Sean Ennis

Ch 6 Formulating and Implementing Sports Marketing Strategy

Sean Ennis

Ch 7 Ticketing Strategies in the Sports Sector

Sean Ennis

Ch 8 The Sports Product and Brand-Building Decisions

Sean Ennis

Ch 9 Globalisation of the Sports Product

Sean Ennis

Ch 10 Managing the Sports Sponsorship Process

Sean Ennis

Ch 11 Sports Marketing in an Era of Radical Uncertainty

Sean Ennis

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-030-53740-1

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DOI: 10.1007/978-3-030-53740-1

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