Sports Marketing in an Era of Radical Uncertainty

Sean Ennis
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Sean Ennis: University of Strathclyde

Chapter 11 in Sports Marketing, 2020, pp 283-300 from Springer

Abstract: Abstract We come to the final chapter of this book, where we consider the concept of radical uncertainty. It may be an accurate reflection of what we, as individuals, and the sports sector have to grapple with as the Coronavirus continues to linger. We take the opportunity to assess the future landscape for sport over the next 10–15 years. In some cases, we focus on existing developments in areas such as technology, IT, social media, medical science and big data and how they may develop further. In other situations we become more futuristic in our assessment and consider what the stadia of the future may look like and how we, as sports fans, will consume sports in 10–15 years’ time. We also revisit the growth of eSports as a live threat to established sports such as football, NFL, baseball, cricket and so on. In terms of participation and viewing figures, they have already overtaken some of these sports. As technology and its various applications develop to greater levels of sophistication, we can anticipate that eSports will continue to maintain its upward curve.

Keywords: Radical uncertainty; “Wearables; ” revenue streams; 5G technology; Business models; Eentertainment; Virtual and augmented reality; Medical science; Holograms (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-53740-1_11

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DOI: 10.1007/978-3-030-53740-1_11

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