Sports Distribution and Media Rights

Sean Ennis
Additional contact information
Sean Ennis: University of Strathclyde

Chapter 5 in Sports Marketing, 2020, pp 101-127 from Springer

Abstract: Abstract The issue of media rights has transformed the nature and process of sport at the elite level. Where once, clubs relied mainly on revenue from ticketing strategy, this has moved to the revenue emanating from the sale of media rights. In essence, this is the way in which sports property owners distribute its sport to ensure that fans have access to live games, events, competitions and also highlights. We note that in some instances, in particular, European football, revenue from this source can generate as much as fifty to sixty per cent of the total revenue stream. We assess the role played by pay-per-view channels since the early 1990s and the business model which they use to retain control over sports media rights. We have seen the arrival of the FAANG (Facebook, Amazon, Apple, Netflix and Google) into the media rights arena. They provide a more flexible and cheaper option for fans and operate a business model which is referred to as “Over-the-Top” (OTT). Essentially, this cuts out the need for a fixed cable or satellite dish. We consider issues such as piracy, streaming and geo-blocking in the latter stages of this chapter.

Keywords: Media rights; Over the top (OTT); PPV television; FAANG; Protected events; Geo-blocking; Live streaming; Piracy (search for similar items in EconPapers)
Date: 2020
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-53740-1_5

Ordering information: This item can be ordered from
http://www.springer.com/9783030537401

DOI: 10.1007/978-3-030-53740-1_5

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().